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When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots.
Too often, lawyers and other professionals make their web content sound like their professional writing.
But can 【feh】★？「カンナ」ステータスと評価＆運用法まとめ talk about what that does to the SEO in your web content?
Legalese Habits Are Hard to Break When I write web content for lawyers, there usually comes a time when I have to.
As lawyers, we are trained to pay special attention to the definitions of words.
We get paid to debate these linguistic technicalities all the time.
They use imperfect descriptors all the time.
When you are preparing content online, you musteven if it is technically imprecise.
Natural Language How do you choose between reader and the search engine?
The argo casino: archangels: salvation bonus (review and description) news is that a search engine uses whatever language your reader gives it.
But you still need to find a balance between SEO and natural language in your web content.
Early web content was written almost exclusively for search engines to find it.
This resulted in strings of keywords that read like legalese.
As thethe robots have gotten better at understanding natural language.
Keywords become key phrases.
Programmers have baked conjugation rules into the code so that search engines are no longer confused by differences in grammar or tense.
As smart as the algorithms have become, they still base search results on signals from you — the writer — that the keywords are important.
To do this, boil your topic down to one keyphrase you believe your readers will use to try to find you again, argo casino: archangels: salvation bonus (review and description) the socially common terms, not the legalese.
Then you can argo casino: archangels: salvation bonus (review and description) as narrative, and argo casino: archangels: salvation bonus (review and description) technically specific, as you need to be in the rest of the page.
Use Meta-Data and Meta-Descriptions to Talk to the Robots There are also parts of your webpage that only talk to robots, called meta-data.
Plug that same keyphrase in there and tell them what your web content is about.
One note: Google and other search engines have begun to display meta descriptions as part of their search results.
As a professional, you have to carefully balance professional specificity with readability and SEO.
But once you break the habit of defaulting to legalese, there are tricks you can use to talk to your readers and the search engine robots at the same time.
She writes for lawyers and small businesses.
If you need help tailoring your writing to online readers, today to schedule a meeting.
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